£300 air bag helmet called the Hovding. This is a pretty interesting concept; hide an air bag in a collar that kind of looks like a scarf, fills up every time you have an accident, convinced? me neither. The testing videos doesn’t help. i mean how many cyclist are knocked over by cars mowing them down like they’re in GTA or something? not many is the answer. And if the sensors are there to pick up on the movement of being hit, does that mean im going to have a lilo wrapped round my head every time i bounce over one of London’s 2 trillion pot holes? i like the idea, it could be a great alternative to the helmet but its certainly going to take the majority of scandinavians whizzing round with one of these for at least 5 years before i even consider buying one.